Company
The software came out of running the business.
Not the other way round. That order explains most of what we build and nearly everything we refuse to build.
01 — How it started
An idea that kept coming back for years — then a shop that needed it, and no software that fit.
gynny began in Lebanon in 2017, trading in retail and wholesale. That was the whole company: buying, stocking, selling, and dealing with everything that goes wrong in between.
Running it is where the real education happened. What actually breaks at the counter on a busy afternoon. What bad stock control costs you, in money and in trust. How quickly software becomes useless the moment the internet drops — which, where we operate, it does.
We looked at what was available. The serious systems were built for businesses far larger than ours, priced accordingly, and assumed a connection that we could not assume. The cheap ones were toys. Nothing in between fit a real small business that needed to keep trading regardless.
So we built our own. It worked. It kept working. Other businesses saw it and asked for it, and at some point building it stopped being a side effect of running the shop and became the work itself.
That is where nawa came from, and it is still how we decide what goes into a product — and what stays out.
02 — How we build
Four rules we actually keep.
These are not aspirations on a wall. Each one costs us something, which is how you can tell they are real.
Assume the network fails
A full local database, not a cache. The business keeps trading through an outage and reconciles afterwards. This is harder to build than a web app, and it is the point.
Fit the business you have
Features switch off. A nursery should not wade through wholesale tooling, and a wholesaler should never see an attendance register.
Arabic is not a translation
Right-to-left across both products and both sites, designed in from the start. Most competitors bolt it on afterwards, and it shows.
Do not monetise attention
No advertising, no analytics, no tracking SDKs in either product. We sell software to businesses; you are not the product.
03 — Advisory
Sometimes the answer isn't software.
Years of running a retail and wholesale operation left us with more than a codebase. We advise businesses on the management side — the operations, stock discipline, margin and process work that no application fixes on its own.
It is a deliberately small part of what we do, and we take it on where the experience genuinely transfers: retail, wholesale, and the general management of a small or mid-sized business. If a tool would solve your problem we will say so. If a tool would only hide it, we will say that instead.
Where the experience transfers
Retail and wholesale operations, stock and margin discipline, process design for growing teams, and choosing whether to buy, build or leave a system alone.
Work with us
Start with what's actually broken.
Not a demo request and not a feature list — tell us what is going wrong in the business, and we will tell you whether we can help.